About Us

Mission

Our mission at Cherish Your Package is that testicular cancer become a non-starter. We know that early detection is the key to conquering this disease, and plan to play a major role in educating young men. By raising awareness, we can make a difference in the lives of a whole new generation.

Vision

Our vision is to ensure that every male knows the warning signs of testicular cancer, performs a thorough self exam monthly and feels comfortable talking about the subject with peers, family, and health professionals.

About the Founder

After experiencing severe back pain, and noticing a sizable lump on his neck, our founder, Daniel Baldwin, discovered that he had Stage 3A Testicular Cancer. Hearing his oncologist say, “So how does it feel to be a 24 year old healthy looking guy walking into the cancer center?” sent a flurry of emotions through his head. “Me? Cancer? Where can I turn? What’s next?” After spreading the word of this news to close friends and family, he was graciously greeted by others that have traveled this journey in the past. Recently completing chemotherapy treatment, Daniel has maintained a mindset of Hustle, Positive Attitude, and Teamwork that propels him to attack each day with positivity and purpose.